Speaking & Workshops

I speak and run workshops on the topics I work in every day: platform economies, enterprise AI, enterprise architecture, and what happens to organizations when AI stops being a tool and starts being a structural force. Twenty years in IT strategy and architecture, applied AI and automation since 2019 — on stage that translates into talks with concrete numbers and workshops where people leave with decisions, not just slides.

Much of what I present comes from my book Platform Economies and the research behind it.

I am based in Munich and work in English and German.

Mohammed Brückner presenting the federated operating model at the AI in Product IT Community Workshop in Munich, May 2026

On stage at the AI in Product IT Community Workshop, Munich, May 2026.

What I speak about

Platform economies and platform compression — why the comfortable middle ground of the software industry is disappearing, and the three operating models that remain. The core of my current keynotes, drawn from the book.
The Threshold Test — five questions that separate AI value from AI activity, for executives who fund pilots. Also available as a self-serve diagnostic.
Practical enterprise AI — from pilots to value: why AI projects die, and what the ones that survive do differently.
Architecture as code — PlantUML, ArchiMate, and why diagrams deserve better than desktop drawing tools. The material behind the most-read pages on this site.
Data and AI platforms on Azure — Databricks, Microsoft Fabric, MLOps: the architecture behind governed, scalable AI.
Change management — why 70% of transformation projects fail, and the Double Trinity Pyramid model for doing better.

Selected talks and appearances

AI in Product IT Community Workshop — Munich, May 2026. I opened the panel discussion on practical AI adoption in product and platform teams, in front of over 50 practitioners. Peer-to-peer, no vendor theater — the real topics: hallucinations, ego-driven adoption, and the people problems that actually decide whether AI succeeds. Materials and slides: mohammed-brueckner.com/aicommunity.
TDWI — conference talks on data architecture and strategy.
Heise Digital — conference talks for the German tech audience.
Microsoft AI Pitch Perfect Contest — winner, June 2023. Making AI compelling to a skeptical audience, under competitive pressure.
Microsoft AI Shorties series — featured contributor.

Mohammed Brückner on stage presenting the Silo Trap at the Munich AI in Product workshop

Workshops

Talks inform. Workshops change what people do on Monday morning. The formats I run:

AI Design Sprints — rapid, structured innovation workshops that move a concept to a testable prototype in days, not quarters.
AI opportunity mapping — finding the use cases in your organization where AI pays back, and killing the ones that will not.
Envisioning and design thinking workshops — Billboard Design Thinking and envisioning formats for leadership and product teams.

One example, anonymized: an AI and sustainability envisioning workshop for a global consumer goods group, run during my time at Microsoft. The goal: discover AI use cases that serve ambitious sustainability targets. Automation and sustainability turned out to reinforce each other — the sessions produced a concrete, ranked list of use cases the teams took into delivery.

Mohammed Brückner presenting the NASA cost curve and the requirements illusion at a Munich workshop

Booking

The fastest way to reach me is LinkedIn.

Tell me the audience, the occasion, and what should be different afterwards. I will tell you honestly whether I am the right person for it — and if I am not, I probably know who is.

Mohammed Brückner is an enterprise architect and author based in Munich. His books include Platform Economies, IT’s not magic, it’s architecture, and MLOps with Databricks on Azure End-To-End. He hosts the Platform Economies podcast.